Lifes a Pitch

Making a pitch is not just a matter of winning the pet food account in an airless meeting room at one of those hotels where people conduct that sort of business.

The whole of life is a pitch. Everything you do is a matter of presentation and persuasion.

Getting dressed.

Dating.

Lunch.

Sending an e-mail.

As soon as you get the idea, it comes infectious.

But, until now, there has never been an inspirational book written on the subject of how to do it.

Stephen Bayley and Roger Mavity have similar philosophies though from very different backgrounds.

Roger wrote the first part and Stephen wrote the second, although they have been continuously interfering in each other’s territory.

The result is both business-manual and a philosophy for life.

In the first part Roger looks at pitching in a highly pragmatic way: how do you design and deliver your pitch to get the result you want?

He examines how you pitch in business and how you can do it far better.

He goes on to look at the parallels between the way you pitch for business and the way you pitch yourself in life.

You can use Roger’s part of the book to understand the mechanics (as well as the psychology) of a brilliant pitch and to lean how to do it yourself.

Stephen’s part of the book is more discursive and anecdotal.

Intended to be provocative, it looks at the differences between appearance and reality, between style and substance, between who you are and what you want to be and how bad behaviour can sometimes get good results.

Whether discussing business or life, this is in a way the ultimate design book because it is a book about how to design your personality.

Although Life’s a Pitch is in two distinct parts, there’s a single large idea behind the book.

How you pitch your ideas and how you pitch yourself will determine the course of your life.

Learning how to do it effectively (and understanding why you need to) can mean the difference between success and failure: because the truth is the the whole of life’s a pitch…

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